Shopify stores that look designed.Not assembled.
Stores that stand out. Checkouts that convert.
I design the brand experience from scratch, and keep the purchase flow proven and familiar.
The Work
Each store is an original design. Not a template, not a reskin. Built to make the brand stick while keeping the purchase flow familiar.
Women's skincare
Live Shopify preview
Palm Pop
A clinical, glow-forward skincare brand. Ingredient-focused product layouts, a considered page-by-page flow, and a soft-launch email capture built into the experience.
Deliverables
- Ritualized product page flow
- Ingredient-forward visual hierarchy
- Soft-launch capture moment
All-weather outdoor
Live Shopify preview
Kinex
A futuristic outerwear brand that sells into harsh conditions. Filtered collection system, performance-spec visual hierarchy, and product storytelling centered on materials and durability.
Deliverables
- Performance-driven visual hierarchy
- Material + durability storytelling
- Filtered browsing experience
Fashion
Live Shopify preview
Still
A pared-back fashion label with an editorial eye. Lookbook-driven navigation, split-view product layouts, and a typographic system that keeps the clothing front and center.
Deliverables
- Lookbook-to-product experience
- High-touch typographic system
- Split-view product layouts
How This Works
No surprises. You'll always know what's happening, what I need from you, and what's next.
- 01 Align
Goals, vibe, priorities, and content. We figure out what you're bringing and what needs to be created before anything else.
- 02 Direction
First visual pass you can actually react to. Not a mood board. A real design.
- 03 Build
Consistent pages and components come together. You see progress weekly.
- 04 Polish + QA
Mobile, details, edge cases. The stuff that separates good from great.
- 05 Launch + Handoff
Clean rollout. Handoff notes so you can make edits without calling me.
Throughout
Clear timelines, weekly updates, a single feedback hub, and a launch checklist you'll actually use.
Services
Three tiers. Pick based on where you are and how dialed-in you need things.
Starter
Your key pages, done right.
- Homepage + core templates
- Mobile responsive
- Two revision rounds
- 14-day post-launch support
Growth
Your entire store, fully custom.
- Full theme build
- Micro-interactions + cart polish
- Three revision rounds
- 30-day support
Premium
Growth plus complex functionality.
- Advanced functionality
- Performance audit
- Four revision rounds
- 60-day support
Questions I usually get
Clear answers upfront so you know what to expect before we start.
Do you handle branding, photography, or copy?
Theme builds assume you're bringing your own content: product shots, lifestyle images, copy, and a locked brand identity. If you're not there yet on any of those, I can help. I do 3D product rendering, can art direct photo shoots, and can point you to copywriters and brand designers I trust. If you like the visual direction in the portfolio work, that's a separate conversation.
What's the difference between Growth and Premium?
Growth is the full custom store. Premium is for functionality beyond standard e-commerce: bundles, subscriptions, configurators.
Can we start small and expand later?
Yes. A lot of brands start with Starter to launch, then come back for the Growth treatment once they know what's working.
What about support after the included window?
I offer ongoing support on a retainer basis. These themes are custom, and some features live outside the theme editor. If you plan to make regular updates and want the person who built it handling the parts that need code, that's an option.
Who's behind this
I'm Christopher, the person behind Raw Halo. I build stores that don't look like everything else on Shopify.
Art direction that ships.
Before Shopify, I spent years making visuals for the music industry and e-commerce brands. Album campaigns, product launches, motion work, and 3D renders, the kind of projects where the brief is "make this look undeniable." That's the same energy I bring to building stores.
Clients I've delivered for include Universal Music, Atlantic Records, Republic Records, Warner Records, AMC Shudder, Wolf and Shepherd, and Whop.com.
I lead design and UX, then build the theme with AI-assisted speed. When a feature needs deep engineering, I bring in specialist partners. What ships is what matters.
Ready to start?
If your current store looks like every other Shopify store, or you're worried a new one will, let's talk. I'll learn about your business, you'll learn about the process, and we'll figure out if it's a fit.